The Need

Lack of viewing personal finance holistically

Mostly savings or Investments is always confined to buying products – primarily triggered either to save tax or get high returns. It’s always done in silos and on an impulsive basis, with little thought or time given to it.

Lack of goal orientation

The very reason (Intent) for savings / investments is missing, leading to financial stress and compromises at all times.

Lack of strategy and long term engagement

Investments are often done without even answering few simple questions such as:-

  • > What is the right amount to invest?
  • > What is the duration of such investments?
  • > What is the right product for such investments?

Lack of such clarity and the transactional approach of intermediaries is just making the problem worse.

Lack of knowledge and time

Work, personal and social life keep one completely busy and occupied. Not everyone has the interest or the inclination to read and understand personal finance. Both these factors force you to take wrong decisions and this further gets exploited by various intermediaries.

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Our philosophy

Investments into products while is critical is only a part of the whole process. Our passion is to help individuals manage their money towards the fulfilment of their financial goals (both pre and post retirement) in the most efficient and cost effective manner.

“Money can be best managed only if there is an INTENT to do so. It is only that INTENT which makes you serious and disciplined, leading to everlasting happiness”. This philosophy can only be implemented through an unbiased (product agnostic) and comprehensive financial plan.

We are a FEE Only Investment Adviser and do not receive any commission, incentives or brokerage from product manufacturers. We are fiduciaries and provide advise in the client's best interests. The purpose of what our clients’ want their money to do for them is the heart of all decisions taken relating to their financial management.

Our Values

Image Client First
Image Transparency & Integrity
Image Quality & Precision

Mr. Ravi Natarajan

Founder & Partner

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Mr. Bedanta Sahoo

Founder & Partner

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We intend to give ourselves a meaningful & fulfilling life and use that to make an impact in the lives of others, as that according to us is
"TRUE SUCCESS".